Akidult is a portmanteau of the words "kid" and "adult" that describes an adult who actively enjoys and buys items traditionally aimed at children.
Rather than growing out of hobbies like tabletop board games, complex puzzles, trading cards, collectible figurines, or building blocks, kidults continue to embrace them well into adulthood. For Red Wagon, this community represents a massive, passionate group of grown-ups who view play as the ultimate way to destress, unplug from screens, and spark pure creative joy 😊.
