Independent and Locally Owned since 2013


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LET THE CHILDREN PLAY stocks a unique, innovative and creative range of imported and Australian toys, puzzles, models, games and children’s books. We focus on a range that is select, eco friendly and educational while encouraging fun, imaginative play.  We are proud to bring to Mackay award winning European, American, Australian, and Asian designs.

LET THE CHILDREN PLAY aims to promote play and creativity across all age groups. The toy store carries an expansive line of brand name toys for both simple enjoyment and education.

LET THE CHILDREN PLAY is able to supply resources to childcare centres, toy libraries, kindergartens and schools, as well as service specialised orders. 

  • Passionate Staff
  • Fully Air Conditioned
  • Activity/Events Area
  • Baby Change table
  • $2 gift wrapping 
  • EFTPOS & Afterpay in store
  • Paypal and Afterpay available online

LET THE CHILDREN PLAY is a local, family owned business that has grown out of the needs and experiences of raising our own three children as well as observing the emerging demands and trends of our extended family as they raise their brood – our nieces, nephews and now great nieces and great nephews. We have been inspired by our travels overseas with our children. Whilst exploring toy shops as diverse as the biggest in the world in New York and London, to the smallest in back streets of Malta, France and Germany, our eyes opened to the assortment of well designed and inspiring toys and games that are available across the globe.

As we watched our children engage more deeply with technology and the internet during their Primary School years (with our encouragement and most certainly following our example) we also found ourselves looking to a more traditional, nostalgic experience of our own childhood and desiring a better balance of tech and traditional play for them.  With local toy retailers totally focused on licensed branding and cheap imports, we found ourselves recalling the joy our children found in toyshops overseas and the fine quality and unique designs we saw there in abundance. And so the idea of “let the children play” transpired and took over our lives.

Ally was a high school teacher with over 20 years experience in local Queensland schools and her major teaching areas are English and Social Science.  She loves teaching and working with teenagers and never expected to leave the profession.  Sometimes though, you have to be open to new opportunities…

Ally is also a fully qualified and practicing Feng Shui Consultant. Her studies in this area support an awareness of building materials, chemical sensitivities and the way in which we interact with the spaces and objects around us.

She is supported by her husband Bill and three "children" aged 26, 23 and 20 who are passionate about quality play and our new venture.