A major feature of the Sonny Angel series is that each series consists of 12 different headgear possibilities in “blind box packaging”. You do not know which one you will get until opening the package. This makes the Sonny Angels highly collectible.
Additionally, each series includes a “secret version” which appears randomly and are highly valued. And they really do exist! One of our own lucky customers randomly chose a Unicorn which was immediately valued at up to $200 - even better was the fact that the child it was purchased for was wearing a Unicorn costume at the time - now that's a very cool coincidence and a very cool story!!
But wait there's more to these teeny collectibles - “special secret versions” exist and there are only 10, 50 or 100 in the whole world. They command a premium price in the collectible market.